Superior Car Rental

The Challenge

Generate high-quality leads for luxury car rentals in Dubai, during both high and low tourist seasons — while maintaining a low cost per lead.

What I Did

I built a full-funnel Google & Meta Ads strategy focused on high-intent keywords and hyper-local targeting.

• Created Google Search & Performance Max campaigns targeting terms like “G63 rental Dubai” and “luxury car hire Dubai airport”.

• Launched Meta (Instagram + Facebook) lead ads with dynamic creatives, showing the cars people actually dream of renting.

• Used location + behavioral targeting to reach tourists already in Dubai or planning their trip.

• Integrated tracking (Meta Pixel, GA4, GTM) to optimize for actual conversions — not just leads.

Key Moves

• Built landing pages with strong call-to-actions and real-time WhatsApp booking buttons.

• Focused on retargeting bounced visitors with urgency-based messaging like “Still thinking about that G-Wagon?”

• Ran call-only campaigns during weekends — peak booking times.

Results

• 63% Decrease in Cost Per Lead

• 3.2x Increase in monthly bookings

• 4.7x Return on Ad Spend (ROAS) within 6 weeks

• Maintained CPL under 18 AED during low season