Cannaverse NFT Project

 My Role

Co-founder, Chief of Marketing & Strategy

From day one, I led the vision and execution behind Cannaverse’s market entry and brand presence.

What I Did

• Developed the full go-to-market strategy, including positioning, audience targeting, and narrative.

• Designed and managed multi-platform campaigns across Meta, Discord, and NFT-specific platforms.

• Built the community through storytelling, scarcity mechanics, and creator partnerships.

• Directed the launch roadmap, whitelist model, and minting campaign with timed drops and a loyalty angle.

Results

• Sold out a full NFT collections in a competitive market.

• Grew an organic Discord community from 0 to 6,000+ members in under 6 weeks.

• Achieved consistent secondary market activity, fueled by strong pre-launch engagement.

The Insight

In a noisy NFT space, we focused on emotional connection + smart scarcity — and it worked.
We didn’t just launch a project.
We created a brand people wanted to belong to.