Pizzaria Da Michele

4 branches | A celebrity-favorite Italian spot

My Role

Digital Consultant – Paid Media & Visibility Strategy

I was responsible for growing the digital presence and turning it into real-world engagement — more visibility, more bookings, and more footfall.

What I Did

• Built and managed paid campaigns across Meta and Google, targeting locals, tourists, and high-interest food lovers.

• Created content strategies around celebrity visits and high-demand dishes to drive virality and organic engagement.

• Optimized for online reservations, Google Maps actions, and real-time phone bookings.

• Activated geo-targeted ads for each location, with custom offers and formats for dine-in vs delivery users.

Results

• Increased Instagram engagement by over 80% in 30 days

• Boosted online reservations and physical store visits across all 4 branches

• Enhanced visibility during celebrity visits and viral moments

• Achieved peak CPL for bookings under 10 AED

The Insight

In the F&B world, it’s not just about impressions — it’s about filling tables.
We used paid ads to turn digital attention into real traffic, day and night.